Download to own business models, not rental will drive video-on-demand spending over the next decade, concludes a new study
The download to own model being pioneered on the audio side by Apple's iTunes shop could help drive movie video-on-demand (VoD) spending. Current VoD services are delivering paltry returns to the Hollywood studios – especially when compared to the DVD sell-through cash cow – with global DVD sales reaching £19bn (€27.5bn) in 2004. ...more